Logo Best Practices

...what makes a great logo?

Would you know a great logo if you saw one? What qualities make a logo great? How can you tell if a logo is truly effective or not? A great logo makes a company memorable. It accurately conveys the company's identity. A great logo will be attractive but will also have a functional purpose as a business too. A great logo is more than art.

The making of a great logo requires both the natural talent of our exceptional designers and an understanding of a logo's business functions.

Don't try to emulate another company. Be your own brand. Less than a decade after Coca-Cola was born, Pepsi quickly became successful by setting themselves apart rather than trying to emulate the leaders.

A solid logo design brief ensures that no time is wasted, and that you receive targeted logo options as soon as possible. The logo brief also helps to focus your designers attention on the areas that best serve your business, making you much happier with the final result.
Learn more about a creative brief...

Different colors and shades can have different effects on people because of color association. Green is associated with the environment and is an appropriate logo for a company like the Sierra Club or Green peace. However, green is also associated with motion sickness so would be a poor choice for the interior of a car.
Learn more about color...

You may generally gravitate to bold, exciting fonts, or feminine curvy fonts but if you are a ballet company, you should probably avoid harsh, clunky lettering, and if you are a football team, you should probably avoid graceful, delicate lettering, even if it's more attractive to you.

Your logo can have some elaborate features but it should be simple enough to make a quick statement.

Your logo should make a statement about your company. The next time a customer needs your kind of business, he'll choose you just because of brand recognition.

Your logo does not need, LLC, Inc, and other details. That type of detail can be saved for documentation about your company. The next time you are driving past businesses, take a look at the logos around you and see how other successful logos are handled.

Taglines can be an important part of a company's image but should be separate from a logo. The size of the text in a tagline is so much smaller that it often forces the logo to be bigger in order to accommodate the text.