Creative Brief - A process to success

Before starting any marketing campaign, you should always write a “Creative Brief” first. By doing so you focus your efforts, sharpen your message, and ultimately increase your chances of writing persuasive copy.

A solid logo design brief ensures that no time is wasted, and that you receive targeted logo options as soon as possible. The logo brief also helps our designers focus their attention on the areas that best serve your business, making you much happier with the final result.

When you’re dealing with a graphic or logo design project, it’s vital to write a detailed design brief at the very beginning. There are two main reasons for this:

Firstly, it ensures that you, as a business owner or in-house manager know exactly what you want to achieve from your project.

Second, the brief acts as a point of reference for designers, giving them key points to focus on.

• A summary of the project, including background information and goals of the communication


• A summary of the target audience: who they are, what they do, age, gender, and so on


• An overview of the target audience's key state of mind


• How you want your target audience to respond to your communication


• Communication strategy: how you convince your target audience


• Competitive positioning and general information


• Targeted message you want to convey, with offer details described above


• Mandatory inclusions, such as the logo and toll-free number

In short, everyone on your team that might have an impact on the project should receive a copy of the Creative Brief. This list includes:

• Marketing Strategist – Responsible for crafting the overall marketing strategy, of which this email is a part.
  
  
• Copywriter – Responsible for writing an email with the right target audience in mind.
  
  
• Graphic Designer – Responsible for create persuasive graphics with the right target audience in mind.
  
  
• Web Developer – Responsible for delivering a message that works across all browsers and platforms.
  
  
• Media Planner – Responsible for recommending potential ways to target the customer, and delivering on those recommendations.
  
  
• Sales Manager – Responsible for the sales generated as a result of this initiative.
  
  
• Customer Service Manager – Responsible for fielding complaints and kudos generated as a result of this initiative.

What is Branding
Best Logo Practices
Color Meanings
Writing a Creative Brief

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